O AI CRM & sales automation

A CRM that moves every opportunity forward.

CholaVerse sales agents capture leads, qualify opportunities, update your pipeline, prepare quotes and follow up at the right time — so your CRM becomes a system that runs the sales process, not another database your team has to maintain.

Start with every action reviewed. Increase autonomy as trust grows.
app.cholaverse.com/crm
CholaFlow CRM pipeline
Lead capture AI qualification Pipeline management Automated follow-up Quotes Sales forecasting
A CRM built for execution

Traditional CRMs record the work. CholaVerse does the work.

Most CRMs tell your team what happened — a lead came in, an email was opened, a deal hasn't moved for twelve days. CholaVerse goes further: its AI sales agents understand the customer, decide what should happen next and carry out the approved action. They research a lead, update the record, create the opportunity, draft a personalised response, schedule the next task and prepare the quote.

01
Capture the signal
02
Understand the customer
03
Take the next action
04
Measure the outcome

Every action is recorded. Every decision has a reason. Every opportunity has a next step.

See a sales agent work

Watch an agent turn an enquiry into an opportunity.

NEW ENQUIRY "We are opening three new locations and need pricing for 180 units. Can you deliver before September?"
01
Capture the lead
The agent creates the contact and company records, connects the enquiry to its source and checks for existing customer history.
Record created
New company, primary contact and inbound sales opportunity created.
02
Understand the opportunity
It reviews the requested products, estimated value, location, delivery requirement and previous interactions, and flags information that could affect pricing or fulfilment.
Agent finding
High-value opportunity with a fixed delivery date. Quantity and location are known, but final specification is still required.
03
Qualify and prioritise
The agent evaluates the enquiry against your qualification criteria — order value, customer fit, urgency, availability, estimated margin and likelihood of conversion.
Qualification
Sales-ready lead · Priority: High · Strong fit, clear requirement and a defined purchase timeframe.
04
Take the next action
It drafts a personalised response, answers what it can verify and asks for the missing specification — sending automatically within policy, or routing to a salesperson for approval.
05
Build the opportunity
The agent creates the deal, selects the pipeline, assigns an owner and records the expected value, target close date and next action — so your salesperson gets full context, not an empty lead.
06
Prepare the quote
Once the remaining information arrives, it prepares the quote using approved pricing, discount and margin rules. Anything outside those rules is routed for approval.
07
Follow through
The agent follows up on the agreed cadence, records responses, updates the stage and escalates buying signals, objections or risks to the salesperson.
08
Measure the outcome
The outcome is connected to its source, activities, quote and revenue — and used to improve future qualification, prioritisation and follow-up decisions.

One enquiry. One accountable agent. No forgotten next steps.

Inside the workspace

The pipeline, every deal and the numbers — in one place.

app.cholaverse.com/crm/pipeline
AI-maintained pipeline
AI-maintained pipeline
Opportunities stay current as agents update stages, values and next actions from real customer activity.
app.cholaverse.com/crm/opportunity
Opportunity intelligence
Opportunity intelligence
Every deal summarised — requirement, position, engagement, risks and the recommended next action.
app.cholaverse.com/crm/insights
Forecasts & reports
Forecasts & reports
Evidence-based forecasting and sales reporting, with the assumptions behind every number.
app.cholaverse.com/crm/new
Fast opportunity creation
Fast opportunity creation
Qualified enquiries become structured opportunities with an owner, value and close date in seconds.
One connected system

Everything your team needs to manage and grow relationships.

R
Unified customer records
Contacts, companies, opportunities, conversations, orders, quotes and service history in one record.
L
AI lead capture
Leads flow in from forms, campaigns, inboxes and channels — deduped, assigned and given a first follow-up task.
Q
AI lead qualification
Scores each lead against your model, explains the reasoning and recommends the next action.
P
Pipeline management
Agents update stages, values, close dates and next actions from real activity, and flag stalled deals.
N
Next-best-action
For every lead and deal, the action most likely to move it forward — with the context and reasoning.
F
Personalised follow-up
Messages built from real customer context, in your voice — consistent without sounding automated.
$
Quote & proposal automation
Prepares quotes on approved products, pricing and margin rules; routes exceptions for approval.
I
Opportunity intelligence
Every deal turned into a live summary of requirement, position, engagement, risks and next action.
~
Sales forecasting
Forecasts built from pipeline behaviour and conversion patterns, with the assumptions surfaced.
Connected customer intelligence

Sales agents work with the context other CRMs can't see.

CholaVerse CRM is connected to marketing, customer service, orders, inventory and operational data — so an agent knows when a lead came from a campaign, a returning customer bought a related product, a requested item is low on stock, or a quote would fall below margin.

A lead first engaged through a particular campaign
A returning customer previously bought a related product
A high-value customer has an unresolved service issue
A requested product has limited availability
A quote would fall below the required margin
A customer has recently increased purchase frequency
An opportunity is linked to a seasonal priority
Your process, your level of control

Let agents assist, recommend or execute.

Apply different levels of autonomy by team, pipeline, customer type, opportunity value or action.

Assist mode
The agent researches leads, summarises opportunities and drafts recommended actions. Your team reviews and completes every external action.
Approval mode
The agent completes routine CRM admin and prepares communications. Messages, quotes, discounts and selected stage changes require approval.
Agent-led mode
The agent runs approved workflows within your policies and limits. Anything unusual, high-value or outside policy is escalated.
CRM use cases

Built for everyday sales execution.

Inbound sales enquiries
Capture, qualify, create opportunities and deliver a timely first response.
Wholesale & B2B sales
Company contacts, volume requirements, commercial terms, quotes and longer cycles.
Quote follow-up
Monitor open quotes, spot inactivity and follow up with the right context.
Customer reactivation
Identify lapsed customers and create relevant re-engagement actions.
Cross-sell & upsell
Recognise customers who may benefit from related or higher-value products.
Renewal management
Track renewal dates, monitor account health and start the workflow early.
Account management
A complete view of activity, opportunities, purchases and next actions.
Lost opportunity recovery
Analyse why deals were lost and surface those worth re-engaging.
Measured on sales outcomes

See the work completed — and the revenue it influenced.

Monitor your people, process and AI agents from one dashboard. Each metric connects back to the activities and decisions that affected it.

Lead response time
Lead-to-opportunity conversion
Qualified lead rate
Pipeline value
Win rate
Average deal value
Sales-cycle length
Quote acceptance rate
Forecast accuracy
Revenue influenced by agents
How it works

From disconnected leads to an agent-run sales process.

01
Connect your customer context
Link the systems and channels holding your customer, product and sales information.
02
Define your sales process
Pipeline stages, qualification criteria, ownership rules, response targets, pricing limits and approval thresholds.
03
Start with supervised workflows
The agent researches, organises records, recommends steps and prepares follow-ups; your team reviews.
04
Increase autonomy as results prove reliable
Move repetitive workflows to agent-led execution, keeping approvals on sensitive messages and pricing.
A CRM that keeps selling moving

Stop managing records. Start progressing relationships.

Give your team an AI CRM that captures opportunities, maintains the pipeline, prepares the next action and follows through — while your people focus on conversations that need judgement.

Put a sales agent to work Book a demonstration
Begin with one workflow. Expand automation as confidence grows.

Frequently asked questions

What is an AI CRM?

It combines customer and opportunity management with agents that reason about the information and perform approved sales activities — qualifying leads, maintaining records, recommending next actions, preparing follow-ups and progressing workflows.

What can a CholaVerse sales agent automate?

Lead capture, enrichment, qualification, assignment, CRM updates, follow-up preparation, opportunity management, quote creation, task coordination and reporting. The available actions depend on your connected systems, permissions and policies.

Can the agent contact customers automatically?

You control which communications require approval. The agent can operate in draft-only mode, send after approval, or automatically send approved message types within your rules.

How does lead qualification work?

You define the characteristics and behaviours of a good opportunity. The agent scores each lead against them, gives a result and explains the factors — and you can change the model as your ICP develops.

Can it manage both contacts and companies?

Yes — the CRM can be structured around individual contacts, company accounts and the relationships between them, which suits B2B, wholesale, distributor and account-management workflows.

Can it prepare and send quotes?

Where quoting and the relevant data are connected, an agent can prepare a quote on approved products, pricing and rules. Unusual terms, discounts or risk conditions can be escalated for approval.

Will agents update the pipeline?

Agents can recommend or apply pipeline updates from meaningful customer and sales events. You decide which changes are automatic and which need a person to review them.

Can it identify stalled opportunities?

Yes — it monitors inactivity, missed next steps, changing close dates and unanswered quotes, then recommends a recovery action, completes an approved follow-up or escalates to the owner.

Does it connect with marketing and service?

Marketing activity connects to records and opportunities so sales sees where interest originated; before outreach, an agent can check for open complaints or delayed orders and pause or escalate accordingly.

Does CholaVerse replace salespeople?

It replaces a large amount of sales administration and repetitive follow-up, but not your team. People remain valuable for relationships, negotiation and judgement; agents handle the work around those conversations.

CholaVerse

The AI-native business operator. Your people set the direction; AI agents work alongside them to execute.

20–22 Wenlock Road,
London, N1 7GU, UK
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